Owlle Unveils Stunning New Video For “Don’t Lose It”
“It’s only a matter of time before Owlle steps into a league of her own.” ~ NYLON
“Putting her enchanting voice at the forefront of her sound…the few songs the omnichord-wielding parisienne has released so far lean towards anthemic…” ~ BlackBook Magazine
French electro-pop chanteuse Owlle is pleased to unveil her gorgeous new video for “Don’t Lose It,” the first single off her debut album France. The clip, directed by Sailor Lvne, features a magnificent Owlle in the midst of a triangular maze as her flaming red hair and gold painted face enchants the screen. The song is a perfect display of dream pop at its finest. Watch “Don’t Lose It” here and purchase “Don’t Lose It” here.
In a world of 24 hour party girls, Owlle is the rare creature of night who finds her bliss in solitude. Her electropop tunes, like breakout singles “Ticky Ticky” and “Disorder,” reverberate with the tremors of midnight, and the eerie afterglow of dancefloors long abandoned. They feel both futuristic and ancient ~ as does everything Owlle creates. Even her chosen name evokes the secretive powers of the sagely, nocturnal woodland creature. Owlle (real name France, and yes, she’s French) likes to call her music “dream pop,” not so much referring to the classic genre of the same name, but a general otherworldliness she admires. As a result, her sound is “…something both melancholic and very danceable,” Owlle says. The dance songs are weightier than most frothy floor-fillers, but sparkle with a dark whimsy; much like her ruby-red mane and celestial wardrobe, the singer’s creative choices always reflect a penchant for bewitching fairytales. Owlle’s background in fine art allows her to create a distinct world around her. From her art direction and cinematography to costuming choices, Owlle’s mesmerizing imagery is just as important as the music itself. The Owlle experience defies being contained to one form: the sound, style, and visuals must be taken as one convergent reality ~ a reality of a young artist’s own creation.
“Looking like Florence Welch and sounding like La Roux’s cooler, dark-wave cousin (….) hypnotic, cold-synth new wave” ~ The Creators Project
Not surprisingly, her influences are cross-cultural pioneers, and range from modern artist Pierre Huyghes to designer Hussein Chalayan to legendary dance instructor Pina Bausch. Musically, childhood idols Bronski Beat, 90s Madonna and peers like Frank Ocean have made a strong impression on Owlle. But it was discovering the music and installation work of Brian Eno that changed her life. She encountered his piece “Quiet Club” and knew that her art was about to be channeled into a new medium: music. “From that moment, the door was open!” she remembers. “He knows how to mix music, forms, and senses. It’s what I’m most preoccupied with when I create, too.” Determined to make music but with no classical experience, Owlle simply forged her own path, first discovering her voice, then teaching herself instruments. Before long, she was birthing the early stages of the Owlle universe. Only a few short years later, she landed a windfall request: her first ever remix. The artist who requested it? Depeche Mode. “It was beyond thrilling!” Owlle exclaims, of her synth idols contacting her. Not only did she deliver an excellent remix of their track “Heaven” that won her early media acclaim, she earned the validation needed to take her own art to the next level. Like Eno, she was learning to strike the right music and multimedia balance.
Now heading into 2014, Owlle is poised to launch herself into the pop stratosphere.
Get ready, world, to fall in love with Owlle and her music!