Happy 15th Anniversary to Mike’s® Hard Lemonade!
In April 1999, a guy named Mike became inspired to create hard lemonade. And pretty quickly, the public became inspired to drink that lemonade. Fifteen years later, what once came in one flavor now comes in a bunch more ~ 14 more, as a matter of fact (seriously…14…and each one is seriously delish!). Each has been created to appeal to customers who are always up for trying something unique and new and are proud of their experimental palates…and who know that Mike’s is the perfect fuel for keeping the fun times going.
Mike’s Work Hard, Play HARDER at the SXSW Reload party presented by Mike’s Harder &The Onion
Mike’s is basically that favorite band that you’ve loved since you first heard them play…they still play their hits, especially that one original song that’s a staple, but they’re not afraid to change things up a little and explore some new musical territory. They might even start rockin’ a new look, like Mike’s has in honor of this 15 year anniversary, but you were a fan way back when and you’re going to keep being a fan ‘cause damn, no matter what they do, it’s just so GOOD!
Mike’s “Resolution a Day” ~ Appreciate new kinds of music, spend a few minutes on new internet radio stations, or get suggestions from friends
Mike’s-and-music analogy aside, Mike’s® Hard Lemonade gets involved in the music scene, too. They sponsor performances, support local music and encourage their followers to do the same with their “Resolution a Day” campaign, and even created Spotify “mix tapes” and posted them on FB so that people could listen and “turn their day around!”
Mike’s says, “Fight Hard Go Pink!”
And just like a good band should, Mike’s is all about its audience, making sure to involve them in giveaways, to post their pix, to call on them to participate in design challenges, and to create a family feel amongst their fan base. They also support some very important causes including Breast Cancer Awareness and our veterans.
For more information about Mike’s® Hard Lemonade and its 15-year anniversary, including how the energy of music plays a part in the world of Mike’s® Hard Lemonade, check out this mikes15 video.
Also check out the Mike’s® HARDER team when they traveled to Austin to bring some much needed flavor to the long lines at SXSW with the Challenge: Blood Orange.
Then make sure to visit and Like them on Facebook and leave a happy anniversary message of your own (and while you’re on FB, feel free to Like us, too)!
