Jared Leto of Thirty Seconds to Mars Touches on Music, Film and Technology at Series of SXSW 2013 Events
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Artifact, Documentary Chronicling The Band’s Battle with EMI, Will Be Screened March 13New Single “Up In The Air” Premieres Worldwide March 18 |
| Jared Leto, lead singer of Thirty Seconds To Mars and founder of a trio of startups, will be featured in a series of SXSW 2013 events that draw upon his experience in music, film and technology. On Tuesday, March 12,hewill participate in a pair of invitation-only events:Twitter Music: An Exclusive Conversation with Jared Leto and the Fast Company Creative Conversation with Jared Leto and Jonah Peretti, founder of Buzzfeed.Named one of “The 100 Most Creative People in Business of 2012″ by Fast Company, Leto has launched three businesses to enable fellow artists to foster a sense of community with their core fans: The Hive, which specializes in social media management, digital marketing and e-commerce, VyRT, a platform which sells digital tickets to live events and broadcasts them online, and Adventures In Wonderland, a VIP experiences company which facilitates and creates unique events. Each enterprise grew organically from Leto’s need to use services that didn’t yet exist, so he created them.
The SXSW Interview with Jared Leto will take place on Wednesday, March 13. Later that afternoon. there will be a screening of Artifact, a documentary that follows Thirty Seconds To Mars as they battle their record label in a brutal lawsuit and record their album This Is War. The film won the People’s Choice documentary award at the 2012 Toronto International Film Festival and the Audience Award at the 2012 Gotham Independent Film Awards. This Is War, which contained two No. 1 Modern Rock radio hits ~ the title track and “Kings and Queens” ~ was hailed as “an artistic triumph” (Alternative Press) and “a shimmering epic” (MTV.com). Thousands of fans can be heard singing on the album, recorded at a series of nine Summits held around the globe and a Digital Summit. “It was an interactive recording experiment that succeeded far beyond our hopes,” recalls Jared. The band’s latest experiment involved launching its new single “Up In The Air” into space. On March 1, Thirty Seconds To Mars witnessed the lift off of the SpaceX cargo mission, which was carrying more than 1,200 pounds of scientific experiments and cargo plus the first copy of “Up In The Air” to the International Space Station. The song is the first single from the band’s fourth studio “A core part of what Thirty Seconds To Mars is about is dreams … creativity and dreams are one in the same,” Leto told MTV from Cape Canaveral. “And so it’s inspiring and challenging to try to make the impossible into reality. And this has certainly been an example of that; putting your music into space is no easy feat.” Thirty Seconds To Mars ~ brothers Jared Leto and Shannon Leto as well as Tomo Milicevic ~ has sold over five million albums worldwide and the band’s videos have more than 300 million views on YouTube. The group has received numerous awards, including a dozen MTV awards worldwide, a Billboard Music award and honors from NME, Kerrang! and Fuse. In its two-year tour in support of This Is War, Thirty Seconds To Mars played over 311 shows in nearly 60 countries on six continents to an astounding three million people, breaking the Guinness World Record® for most shows played during a single album cycle.
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